I spend my days figuring out why people stop scrolling.

For the past 9+ years, I've turned complex topics, public agencies, and everyday moments into content people actually want to watch. The result? Millions of organic and paid views, growing communities, and stories that travel farther than expected.

The Story So Far

From healthcare to transportation, I've developed social media strategies and video content that grow audiences, spark engagement, and drive results. My work at The Port Authority of New York & New Jersey has generated millions of organic views, while my experience at Horizon Blue Cross Blue Shield helped strengthen digital engagement through platform-native storytelling and audience-focused content.

A single video earned more than 2 million organic views. The strategy behind it helped grow an Instagram audience by 690%.

Work experience

The Port Authority of New York and New Jersey (2021—)

Social Media Marketing Specialist

Horizon Blue Cross Blue Shield of NJ (2017—2021)

Senior Social Media Specialist

Education

Saint Peter's University

MA, Communications & Public Relations

New Jersey Institute of Technology

BA, Communication & Media Studies

Universidad Pontificia Bolivariana (Colombia)

BA, Communication & Media Studies / Journalism